Maintaining a strong online presence is crucial for businesses. Together with some other specific strategies, Search Engine Optimization (SEO) plays a pivotal role in enhancing this presence, ensuring that users easily discover content. One of the key aspects of SEO is keeping content fresh and up-to-date. When there’s new content or changes are made to a website, Google needs to know about it so they can show it to people searching online.
That's where reindexing comes in.
What is reindexing?
Reindexing involves updating a search engine's index to include new or updated content from a website. When you publish new content or make significant changes to existing content, search engines must re-crawl and reindex your site to reflect these updates in search results. While recrawling means revisiting a website to detect changes, reindexing is the process of updating the search engine's index with the newly discovered content.
This process ensures that Google knows the latest content and can serve it to users searching for relevant information, improving visibility and rankings in search results. So, if you want a website to stay relevant and easily discoverable, reindexing new content is a must.
Without reindexing, Google, or any other search engine, may still display outdated information, leading to a poor user experience and potentially affecting the website's visibility in search results.
How to make Google re-crawl and reindex a site?
There are several ways to get Google to recrawl your site or URL. All of these methods assume that you are the owner or have full user access to the Search Console property to request indexing in the URL Inspection tool. Although some methods are more common than others, which one to use depends on many factors and personal preferences.
You can follow the steps described here or ask your webmaster. I you need assistance regarding this issue, feel free to contact us.
How frequently must reindexing be done?
The frequency of reindexing depends on several factors, including the amount of new content being published, and the importance of timely information. As a general rule, reindexing should be done whenever new content is added. Therefore, when a Crisalix Ratings & Reviews widget is implemented, reindexing is necessary to help search engines like Google optimize SEO results.
Regular reindexing helps maintain the accuracy and relevance of your website's information and improves its overall visibility and performance in search results.